If you ate exactly the same handful of healthy foods each day you'd probably survive - but you'd likely also crave something different. The same is true of content marketing.
As marketers, we usually survive on a steady diet of white papers, articles, case studies and blog entries. Though the information varies, it always uses the same tried-and-true format. If you feel like you're stuck inside a content rut, try one of these simple more unusual content marketing formats to include some spice for your marketing efforts.
1. Interview. Go without your marketer hat, then put on your journalist hat and schedule a job interview. Whether it's by having an subject-matter expert at your company or perhaps a thought leader inside your industry, an interview is one of the easiest ways to add variety for your content marketing. Interviews could be recorded in video or audio format, transcribed and edited for any quick read or even conducted via a live webcast or teleseminar.
2. Infographic. Infographics have become an increasingly compelling way to tell even complicated stories visually. A copywriter might help comb your overall white papers and webinars for interesting infographic ideas, and then work with a graphic designer to make the actions come to life.
3. Playbook. A "playbook" is an interesting take on an e-book. Even though many e-books simply share information, a playbook is full-length "how-to" guide that takes customers and prospects step-by-step through a process and puts them on a path to success.
4. Online News Release. Traditionally companies have saved press releases for "big news" for example new hires and major awards. However, the emergence of online pr release distribution services has changed all that, and today you can send a search-engine optimized news release for almost anything. Take a look at David Meerman Scott's "The New Rules of promoting and PR" for more details about this strategy.
5. Video. The days of cost-prohibitive video have left - and that is a good thing for marketers. A $100 handheld digital camera, an inexpensive video editing program and access to YouTube are that's needed to get started marketing with video.
6. Teleseminar. Sure, webinars would be the "gold standard", but for promising small to mid-sized businesses a teleseminar can be much less intimidating and easier to execute - a mobile phone is all that's required. Instead of fancy webinar software, just email an agenda or slide deck to attendees before the phone conference begins.
7. Online Survey Research. Take advantage of free tools like Zoomerang or Survey Monkey to survey your visitors for valuable insights. Then, compile the outcomes of your survey and distribute it to clients and prospects.